We'll be talking LOTS about Instagram Stories this year. If you want to get anywhere on Instagram in 2021, you need to embrace the world of stories ASAP! In 2020, over 500 million people used stories every day! 58% of people said they are more interested in a brand after seeing it in stories. Your future clients are spending just as much time swiping through stories as they are scrolling through their feed now.
So let's work through some easy tips for those of you who are new to stories to get you started. It's a great idea to stay on brand when you're posting to your stories and that means - COLOURS!
Here's the step-by-step instructions to help you prepare your canvas in the colours that work for you before you start adding text, stickers or other interactive elements.
In 2021, the add button has found its way to the top of your Instagram account page. Click the + to get started.
This is where you can make your big decision. What do you want to post? Today, choose STORY.
Select a photo to use. ANY photo. This isn't one you are planning on sharing on your story. We're just using it as our background and will soon change it to a block colour. So click on your photo gallery and take your pick. I went with the last image in my album - my daughter Jess at the movies shoving her face with popcorn.
Now it's time to choose your colour. So click on this wiggly line ...
... and some colour options will appear. You can select a preset (swipe for more options) or use the eye dropper.
Move around until you find the one that suits your brand.
Then holllllllllllllld your finger in the middle of your screen until your colour fills the whole space.
Success! Now you can start adding stickers, text or other features. Easy peasy huh!
I'd love to see what you get up to in your stories so share them with me or tag #alittlelifecreative @alittlelifecreative and I'll see them!
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